Red Isle WebI'm Levi Ewald
I'm a physiotherapist in Charlottetown who builds websites for small businesses. Red Isle Web started as a side project because I genuinely enjoyed the work.
How Red Isle Web started
Red Isle Web began while I was exploring website building for fun. I tried a number of different tools, played around with layouts and eventually built a complete site as a side project.
I found that putting a page online was the easy part. It took time to make it look good, make the navigation feel natural and check that every link worked. I kept moving things around until the site made sense from the visitor's point of view. It was detailed work, but I liked doing it.
A few months later, I was talking to a friend who wanted to open his own physiotherapy clinic. I was curious about the business side of it, so I asked what he had paid for his website and branding.
The website itself cost $5,000, and the brand design cost another $6,000. He had spent $11,000 before the clinic even opened.
The $11,000 total genuinely surprised me, especially with the tools and technology now available. Some businesses have complicated systems behind their websites, and a large national brand can reasonably need a much bigger budget. But for a new physiotherapy clinic, that price felt excessive in 2026.
The price stayed on my mind because plenty of small businesses need a professional website without needing an agency-sized project or bill. I created Red Isle Web to give those owners another option.
Why I enjoy building websites for small businesses
I've always loved technology, improving systems and finding ways to make things work better. Websites give me that kind of problem to solve, but they also give me a creative outlet.
The design of a website should feel like the business it represents. The colours, type, photography and layout all shape the impression someone gets before they read much of the copy. I enjoy finding a visual direction that suits the owner and makes the business look as good online as it does in person.
The visual choices still have to help someone use the website. A beautiful page can be frustrating if someone cannot figure out where to go next, while a well-organized website can feel forgettable if it has no personality. The best sites bring both sides together: they look good, feel natural to use and make the next step obvious.
I've been lost on too many websites where I couldn't tell what the business actually did. Other times I knew what I wanted, but I couldn't find the page, the price or the button that would get me there. Working out the right look and making all of those pieces fit together is a large part of why I enjoy building websites.
I love working with small business owners because I love entrepreneurship. There is something exciting about meeting someone who saw an opportunity, decided to pursue it and built a business around work they care about.
I have a lot of respect for people who take action. They could complain about the way things are and leave it there. Instead, they create a service, open a shop or turn a skill into a living. They make their community a little bit better while earning a profit along the way.
Red Isle Web lets me support that by giving someone's work a clear home online. A person who needs that service can understand the business, trust the owner and know what to do next.
Most of my clients are on PEI, but I build for small businesses anywhere in Canada. With each project, I learn how the business works and build the site around what its customers actually need.
A website you can own
I also saw how much business owners were paying just to keep their websites online. The sites I've replaced have often been costing their owners between $250 and $1,000 per year in subscriptions and hosting fees. In many cases, removing those costs means the savings can cover the price of the new site within a year or two.
That became a major part of the Red Isle Web model. You pay once for the build, the site stays in your name and there is no required monthly website fee. If you want changes or ongoing marketing later, I can still help, but the website itself is yours.
Because I'm not an agency, you deal with me from the first look to the day your site goes live. When something needs changing later, I'm the one who does it.
With my wife, Katelyn