Red Isle WebHow Do I Know If Google's AI Is Showing My Business?
Google finished rolling out its Generative AI report to every website on August 31, 2026. What it shows an Island business owner, and the one thing it leaves out.
The blog
Thoughts on websites, small business, and getting found online.
Why Is My Business Getting Fewer Calls From Google?
Your listing can rank exactly where it always has and still send fewer calls. What changed in Google's results, and what an Island business can do about it.
Why Your Business Info Needs to Match Everywhere Online
A wrong phone number costs you the call, wrong hours cost the trip. Why matching details everywhere is one of the cheapest wins in local search.
Should You Put Keywords in Your Google Business Name?
Stuffing your Google listing name with search terms does move you up the map. Here is what it risks, and the slower way to earn the same spot.
Should Your Website Have a Page for Every Town You Serve?
Your site works fine at home and disappears three towns over. How many area pages you actually need, and the copy-paste mistake that does more harm than good.
How to Get Your PEI Business to Show Up on Google Maps
The map with three businesses on it is where a lot of local customers pick who to call. Here is how to get your PEI business into it, for free.
What a Website Audit Actually Checks For
The five things a website audit checks, and why the small ones cost you customers you never even see.
How to Make Your Website Sound Like the Person Who Answers the Phone
Open four trades sites in one town and you will read the same four paragraphs in a different order. How to get the version you say out loud onto the page instead.
Will Google Penalize My Website If I Used ChatGPT to Write It?
Fully AI-written pages do rank at the top of Google, a study of 150,000 pages found. What Google is filtering out, and what an Island business needs to add to a ChatGPT draft.
Are You in the Right Google Business Profile Category?
A study of 1.8 million Google Business Profiles found that the specific category beats the broad one every time. Why the category box is the most important thing on your listing, and how to check yours in five minutes.
Should Your Website Show Photos of the Jobs You've Done?
A services list could sit on any site in Canada. A page about the barn roof you stripped in Bonshaw could not. Why photos of finished jobs now do more for a small business site than the list of trades does.
Why Doesn't ChatGPT Recommend My Business?
AI assistants name only a handful of businesses per answer, and they filter hard on reviews and matching information before they name anyone. Why a business that does fine on Google can be left out, and what gets you on the list.
What Google's AI Overviews Mean for a Small PEI Business
Google now writes an answer at the top of many searches, and fewer people scroll to the links. What that changes for a small business, and how to get named in the answer.
How to Get More Google Reviews for Your PEI Business
Most happy customers would leave a review, they just never get asked. The simple way to get more, and why they matter more than owners think.
The Homepage of Your Website Is Crucial
Your home page has about five seconds to make three things obvious: what you do, where you do it, and how to reach you. Here's what belongs up top, and what you can leave off.
Why a website matters for a small business
The two things word of mouth can't do: bring you customers who've never heard of you, and make your business worth more if you ever sell.
What a website costs
Freelancers, agencies, and the $20 to $50 per month builders: what each one charges, and why I don't bill monthly.
How to Show Up When Someone Googles a Plumber
The practical local checklist: claim your Google Business Profile, put a real website behind it, keep your details consistent, and get reviews.
Do I Really Need a Website If I Have a Facebook Page?
A Facebook page is great, but it doesn't show up well on Google search or on AI search.
Being Great Isn't Enough If Nobody Can Find You Online
SEO and AEO decide whether a stranger looking for you clicks on your business or finds someone else.
What a Website Is Actually Worth
The numbers behind a small business website: online research, local search, first impressions, load speed, and revenue growth, and the customers you can't see you're losing.