MW Fitness and Coaching

What was getting in the way

The old Wix site carried a noindex instruction on every page. That instruction tells search engines not to include the page in their results. It also had no working sitemap, the footer still showed template text dated 2035, and the Google Business Profile sent visitors through a different domain before they reached the site.

Marcel brought more than a decade of experience, a small studio built for people who may not feel comfortable in a large gym and 24 five-star Google reviews.

What I changed

• Built focused pages for semi-private coaching, one-on-one training, virtual coaching and the 24/7 open gym.
• Used Marcel's own photographs and kept the visual direction welcoming rather than turning it into a dark, aggressive gym site.
• Added the live Google reviews to the home page instead of copying static quotes that would go out of date.
• Moved four domains into one clean setup, with the unused addresses redirecting to the main domain.
• Added the sitemap, search metadata and indexable production settings the old site was missing.

Why it was built this way

Someone looking for a quiet gym does not necessarily want personal training, and someone looking for coaching may not know how semi-private sessions work. Giving each service its own page lets Marcel explain the fit before asking for a free discovery call. It also gives search engines a specific page for each service instead of one general page trying to rank for everything.