Symmetrics Health

What the site needed to do

Symmetrics Health offers physiotherapy, chiropractic, massage therapy and osteopathy from one clinic at The Mount. A visitor may know what hurts without knowing which practitioner or service fits. The website had to make that choice easier without turning the home page into a wall of text.

The clinic also wanted people to see current prices, learn about each service and move into online booking without calling for basic information.

What I changed

• Built a dedicated page for each core service, with its practitioners and booking path together.
• Collected provider fees on one page and kept the most useful prices visible on the home page.
• Added exercise resources, bike fitting information, gift cards, careers and contact details without crowding the main path.
• Kept online booking present across the site, while appointments that must be booked by phone or email say so clearly.
• Moved the finished site onto the clinic's existing domain without changing its public web address.

Why it was built this way

Someone should be able to confirm that the clinic offers the service they need, see who provides it, check the fee and book. Separate service pages also give Google a clearer page to match with specific searches than one general services section can provide.